London & Partners is the Mayor of London's official promotional agency. Their mission is to tell London’s story brilliantly to an international audience. Their purpose is to support the Mayor’s priorities by promoting London internationally, as the best city in the world in which to invest, work, study and visit. They do this by devising creative ways to promote London and to amplify the Mayor’s messages, priorities and campaigns to international audiences. They are a not-for-profit public-private partnership, funded by the Mayor of London and their network of commercial partners.