NewRoad Capital Partners is a growth equity capital firm based in Rogers, AR, that invests in proven and innovative technologies, products, and services that serve existing, unmet needs in the marketplace. NewRoad focuses on investing in and acquiring demand-driven businesses in the Retail and CPG and Business Services industries with an emphasis on Supply Chain and Logistics, Consumer Goods, Outdoor Goods, Healthcare Technology, Media, and Retail Technology. It was founded in 2013 and headquartered in Rogers, Arkansas.